There are really two reasons to buy a publication: content and presentation. There’s something about Mouthfeel, a brand new food zine, that delivers on both in a truly unique way. At its core, it’s a large-format zine (10″x16″, perfect-bound, with a vibrant textured cover) that happens to be filled with curious, creative original content. And all of it tells the story of food, from a series of gay voices, and by way of a punk aesthetic. This debut issue profiles former Top Chef Tyler Boring and owner of NYC’s BAKED, Renato Poliafito. There’s an in-depth feature on Berlin-based currywurst stand Fritz and Co—but this is just the beginning.
Packaging is of fundamental importance: the zine itself is wrapped in two double-sided posters, both of which have a story to tell. There’s an exclusive recipe card insert, and each zine comes with four punk-style lapel pins. One section—an interesting take on the term “food porn”—uses classic images of prepackaged food overlaid on vintage gay pornography. According to Founder and Editor-in-Chief, Mac Malikowski, “I was planning on producing something as DIY as possible, and I was consulting with friends at Mother Design, and they were looking at my mood board, and began to help with design. I wasn’t expecting it to be so graphic-y, but I am pleased with it. I was surrounded by people who inherently subscribe to this lifestyle.” Altogether, it’s fun, exciting and unlike anything else out there.
Snag a copy of Mouthfeel online for $25. They’ll soon be hosting content online as well, but in the meantime, Malikowski will release Mouthfeel four times a year, in an edition of 100.
Images by Nara Shin