Designer Dr Romanelli has successfully undertaken the task of repurposing one of the most iconic, globally embedded brand identities. In his clothing collaboration with Coca-Cola, Romanelli deconstructed—by way of hand-cutting—and rebuilt Coke workwear dating as far back as the 1940s. Saturated in Americana but incorporating ultra-modern streetwear style, the 200-piece collection includes lab coats, tunics and driving jackets. Each piece (sold at Opening Ceremony and Colette) comes complete with a Polaroid depicting the source material. Romanelli explains that Coke played a major part, from sharing their clothing archives, offering creative ideation and, most importantly, allowing him to experiment freely.
Coca-Cola by DRx