If there really is a father of industrial design, it’s Raymond Loewy. And Google Doodle celebrated his would-be 120th birthday this past week. Inventor and streamliner of objects ranging from locomotives and buses to vending machines and refrigerators, Loewy hit all facets of everyday life—even for President Kennedy as the interior designer of his Air Force One. Though his work in the industry is ubiquitous, the man was an enigma; said to seem like a design himself. Read on with Time, who put him on their cover in 1949, as to why Loewy is so deserving of the Google honor.