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Hilton Unveils a New Midscale Hotel Concept “Tru”

Hilton Worldwide has unveiled a brand new hotel concept called Tru by Hilton. Driven by functionality, efficiency and smart, contemporary design, Hilton hopes the new line will fill the void in attractive midscale hospitality. Each Tru hotel is anchored by “The Hive,” a concept lobby space that includes zones for work, play, lounging and eating. True by Hilton will make its debut with 120 hotels across the US and Canada.

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