CoverGirl has just announced its first male face of the brand: James Charles. Not only is the aspiring make-up artist super-gifted, he’s also just 17 years old. Charles—who has over 530k followers on Instagram—will feature in TV, print and digital commercials for the brand, and hopefully we will get to see his make-up skills continue to impress and amaze. Charles told Refinery29, “I see more and more beautiful boys in make-up every single day on social media… We love make-up just as much as the rest.” Read more at R29.
CoverGirl’s First-Ever Male Face