Sideways: A Smart Art Project


Known for their eco-chic automobiles, tomorrow Smart Car will introduce "Sideways: A Smart Art Project," a book that's in line with their counter-cultural identity and serving as the brand's creative anthology. Showcasing a myriad of colorful works of art, it's an inventive (and attractive) way to look at both the environment and contemporary motoring.

Curated by top international magazines such as Dazed & Confused, WAD and Blend, Sideways features all kinds of art media from 100 different artists that make for a diverse cross-section of modern-day culture. Smart's head of marketing Anders Sundt Jensen comments, "Sideways looks at the issue of ecology in a new creative context, and it should therefore generate some interesting new takes on the topic. And this is a key motivation behind the approach of Smart itself."


Printed on sustainably harvested heavy paper, it will be available on 19 March 2008 from the publishers Gestalten Verlag. More images from the book after the jump.