Adidas Hell’s Kitchen

Nap in public, Google's digital wallet, branded comedy and more in this week's look at the web

Link — Design

Like an extended pop-up shop, Adidas recently opened a multi-brand store in NYC’s Hell’s Kitchen with plans to stay for one year. Lit with bright neon lights, the store will house items from SLVR and Y-3, as well as the adidas Originals Blue and Consortium collections.