With a mission to help impoverished women in India, Australian designer Jodie Fried's line of designer housewares and children's toys has finally reached the United States. The whimsical designs are embroidered by underprivileged skilled artisans, keeping alive their traditional technique and simultaneously offering them a sustainable income. All of the handmade wool products are Fair Trade and range from kids toys to rugs.
Fried's Australian company Bholu borrows its name from a Gujarati term for endearment and expression of artistic naiveté.
Building on Fried's many years in India, Bholu's wares are manufactured by women artisans in India under a fair trade arrangement that offers working class women a living wage.
Of particular interest are Bholu's handcrafted rugs. Made from 100 percent New Zealand wool, they are available in a number of sizes, colors and designs.
And yes, customers may now order online.