Charlatan, Martyr, Hustler

A limited-edition poster from a product designer who knows what it means to be a hustler


With his new graphic poster, San Francisco, CA-based industrial designer Joey Roth finds a new way to talk about his two-pronged tactic of “giving form to objects and then clearing a path for them to enter the world.” The simple diagram, originally appearing in the hustler-themed first issue of 48 Hour Magazine, breaks down three archetypes—charlatan, martyr, and hustler—according to design and marketing efforts, or what Roth calls “work” and “talk.” Following positive responses to its publication in the magazine, Roth enlisted San Francisco print shop Dependable Letterpress to reproduce the graphic in a limited run.


Printed on soft, fabric-like #32 Lettra stock, the clean lines stand out in crisp relief against the paper and a half-inch margin makes it easy to frame for an executive office-appropriate bit of irreverent motivation.


A limited edition of 1,000 prints, the hand-signed and numbered posters sell from Roth’s site for $25 each.