For 20 years now photographer Shoichi Aoki has documented street fashion in the hyper-stylized Tokyo neighborhood of Harajuku. Despite the neighborhood’s small size, its impact on Japanese culture has been expansive—especially in fashion, where it made popular bold, colorful and cartoonish sensibilities. The area and its occupants have changed, however, with mass-market clothing brands dominating. This has led to Aoki’s pronouncement that street-style photography here is dead, and with it, Aoki’s longtime magazine documenting it, FRUiTS.
The Death of Fashion in Harajuku