Generation Love, a collaboration between two friends determined to create a range of fashion-forward tees while doing “the right thing,” joins the new wave of design with a conscience. The resulting collection of eco-friendly clothing also taps the current casually glam look for an effortlessly hip aesthetic.
Designers Roni Hirshberg and Audrey Bressa-Valcourt share in the design process, each adding their distinctive personalities while creating a cohesive collection. Using organic cotton and recycled polyester alongside other sustainable fabrics such as Tencel and micro modal, the duo aims to always choose materials that don’t leave such a heavy environmental footprint and hope that one day this will be the norm for every label.
Their brand philosophy also includes supporting NYC’s rapidly disappearing garment district, where each Generation Love tee is produced and embellished by hand.
With an interest in mixing fabrics and textures, the spring collection includes organic denim and plaids sourced from Japan and France, while fall explores faux fur and leather detailing.