When he founded Le Slip Français in 2011, Guillaume Gibault didn’t realize he would be starting an underwear movement. He found a workshop in Dordogne, France, where several generations of craftsmen had been making undergarments for over 60 years. From there, he set out to create 100% made-in-France men’s briefs, without any of the snootiness or seriousness that often plagues high-end luxury underwear—or craftsmanship in general, for that matter.
Be it promotional YouTube videos that poke fun at politicians or a successful crowd-funding campaign to develop scented briefs (which the brand now sells), it’s Gibault’s sense of humor that’s responsible for cooking up the sales for his until recently online-only venture. Le Slip Français proudly bares its locally made manifesto like the models donning the tighty-whiteys—there’s a great map of their nine different manufacturers located throughout France. Every step of the process, from knitting the fabric to producing the packaging, takes place within the country’s borders. And by selling directly to the customer, Le Slip Français can offer higher quality products at a lower price.
After giving briefs a second chance in today’s society, Le Slip Français has expanded their offerings to include boxers, swimsuits, socks and more—not to mention women’s products. They frequently do collaborations with well-known French brands (many who share a similar dedication to local production) like Princesse Tam-Tam, agnès b, Saint James and Parisian men’s label Balibaris.
Le Slip Français has opened their first-ever boutique in Paris’ 3rd arrondissement this season. Drop by at 137, rue Vieille du Temple, 75003 Paris or purchase from their online shop; briefs start at €26.
Images courtesy of Le Slip Français