For anyone who’s opened an Instagram story (and found themselves watching every single one that follows) comes IGTV—Instagram’s new standalone app and in-app feature. It displays long-form vertical video content from everyone you already follow (and some personal recommendations). The independent app will start off advertisement-free, but that’s likely to change. As for creating content, users can upload video up to 10 minutes in length for most accounts, and up to an hour for accounts with larger followings. Offering unlimited length videos is a future desire for the company. The app is now available. Read more at The Verge.