Google’s New Initiative Will Use Tech to Write Local News Stories

In an effort to cover areas not presently serviced because of the financial woes of newsrooms, Google has committed over $800,000 to develop a software that automates news for The Press Association in the UK. Known as Radar—Reporters And Data And Robots—the service should be able to produce more than 30,000 local news stories per month, turning data into readable content. This division of Google’s Digital News Initiative mirrors efforts already underway un the US, as TechCrunch reports, simply googling the “tagline ‘This story was generated by Automated Insights’ reveals hits from news outlets” already employing such a service. It’s worth noting that many critics do believe automated content lacks the flair of a human writer’s hand.