Cool Hunting Video Presents: Superba Coffee

The ultimate in custom coffee roasts from LA's unknown master of the bean

In the first of our videos to air at this year’s 99u conference we took a trip to Torrence, CA just outside of Los Angeles to talk to the folks behind Superba Coffee. Through the boom of independent coffee roasters Superba stands out for their incredible attention to detail—every bean, batch and roast is hand sourced, reviewed and roasted. As a commercial purveyor Superba creates completely custom roasts from the ground up for all types of businesses ranging from old school diners to the leaders of the contemporary space age.