Refinery29’s Save Fashion Pop-up

by Maggie York-Worth

savefashion-wishesdo.jpg
savefashion-feelthemagic.jpg

Aimed at rejuvenating gloomy retail, the second edition of Save Fashion brings a curated mix of designers to NYC's Nolita neighborhood at recession-friendly prices for 10 days starting this Thursday. With an impressive line-up that includes April 77, Alex + Chloe, BBlessing, Bird, Built By Wendy, Dunderdon, Filippa K, Rag & Bone, CH pal savefashiontre.jpg

They even produced some gorgeous eye candy in the form of a fog-infused photo homage to '70s-tinged mysticism shot by the exceptional Tom Hines. The Into the Woods-esque shoot, with models Jessica Perez, Georgie Wass and Julia Wolters on location in Tivoli, NY, channels quintessential rock babes of the era in all their shaggy long-haired and free-spirited glory.

savefashion-soloshot.jpg
savefashion-woodsy.jpg

Save Fashion
12-22 November 2009
Inven.tory
237 Lafayette Street
NYC, NY 10012 map
tel. +1 212 226 5292