Google Chrome Campaign

After trickling across the Internet in various versions for over a year, Google Chrome recently started hawking itself with a series of U.K. television spots that speak to the intelligence and simplicity of the creative web developers behind it.

With the ambitious goal of coming up with “something we’ve never seen before,” the advertising team set out to explain each of the browser’s eight new features (speed, security, themes, stability, omnibox, incognito and new tab) using analogous physical scenarios. Using “low-fi techniques for a high-tech company,” Google employs gorgeously elegant examples—a Rube Goldberg machine, large-scale crocheting, balloons and slingshots,—that shows off not just what their new software does but brands the company as one that thinks holistically, beyond the digital realm.

Check out the video at the top to see the upshot of their clever thinking and the second “Making of” video to see the hard work and precision that went into the production.

Credits via Creativity after the jump.

Agency: BBH, New York

Client: Google

Director: Aaron Duffy

Music Company: Human

Chief Creative Officer: Kevin Roddy

Executive Creative Director: Calle Sjonell

Executive Creative Director: Pelle Sjonell

Executive Creative Director: Sebastian Royce

Executive Creative Director: Glue London

Copywriter: Jared Elms

Art Director: Steve Peck

Head of Broadcast: Lisa Setten

Producer: Aaron Royer

Business Director: Ben Malbon

Production Company: 1st Avenue Machine

Director: Aaron Duffy

Executive Producer: Serge Patzak

Executive Producer: Sam Penfield

Head of Creative Development: Claire Mitchell

Art Department Director: Bob Partington

Producer: Jennifer Brogle-Jones