For a wine category experiencing continued explosive growth, information about rosé has not been pouring forth as rapidly as the pink liquid itself. Grabbing a bottle of rosé has come to mean quite a few things: relaxation, celebration, summertime, and even a chilled session drinking all year ’round. And while many people are quick to pick up the same bottle for all of those things, the aisles of wine shops make one clear: rosé isn’t one thing. Nor is it one type of grape, and it’s not only from one place. Kristin Tice Studeman wants to explain all of this, and with her event series The Rosé Project, she’s helping people make informed decisions on everything from purchasing and palate to pairing. Until now, she’s been doing so through VIP events but one year into the project, Studeman has unveiled the brand’s first public-facing experience, a co-hosted dinner with the acclaimed Landmarc Tribeca Events and Pamela Schein Murphy’s The Select 7. It’s a first—and necessary—step toward bringing the same attention to detail associated with reds and whites to rosé, while having fun with other creative, curious individuals.
Employing her background in editorial—contributing stories on food, drink and hospitality to publications like Vogue and W—Studeman saw an opportunity to dig deeper into a category people were enjoying but weren’t necessarily sure why. “The beauty of rosé is that it’s inherently a lighthearted, fun wine that’s also extremely versatile with so many different foods,” she explains to us. “I thought it was the perfect opportunity to build a dinner series experience that celebrates that. Through our rosé-paired dinner series with chefs like Dan Kluger of Loring Place and Melia Marden of The Smile, we have been able to showcase the category’s versatility, share great rosés—in all different shades, might I add—from all over the globe and educate our guests about rosé.” Therein lies another benefit: these events are not about one brand or one style, but many.
With both the new public event, and the private ones that informed all future experiences, “the goal is pleasure,” she adds. “Great things can happen when you bring people together with amazing food and wine on the table and I want people to leave with a smile on their faces because they had a really fun experience from start to finish.” As for her personal love of the project, she says, “Rosé is the most democratic, approachable wine category out there and it makes for a great launchpad for conversations about wine—whether you are coming to our table with a wealth of knowledge about all different varietals or you know nothing about it at all but would like to learn.”
The Landmarc dinner with The Select 7 taps chef Marc Murphy’s Franco-Italian expertise. In turn, the wines will stretch from Provence to Champagne and Tuscany. CH favorite Ruinart will present. Studeman sees the results varying from macro to micro, “Maybe people will leave with a new favorite wine, or maybe they will leave realizing the world of rosé is far more expansive than they could have ever imagined and it’s worth exploring a little deeper.”
There will be one or two more public events in August, to close out the summe, either in the Hamptons or NYC. Updates and upcoming events can be found on the The Rosé Project Instagram and website. There’s value here for all types of individuals who appreciate both wine and food. Studeman concludes. “We want to encourage people to be a little more serious about finding good rosés but also not be too serious when drinking them!”
Courtesy of The Rosé Project