Many people aren’t aware that Ferrari did not have an in-house design department until 2010, and that the first car entirely designed by its Centro Stile is the 2013 LaFerrari. In 2010 Flavio Manzoni joined the company to create the department, encompassing interior, exterior and color and trim designers, modelers and others. They didn’t have a design studio until they designed their own sate-of-the-art building and could finally all sit together. Since then the Centro Stile has designed and presented more than 70 models, more than most other manufacturers over a 16 year period. Ferrari Design: Creative Journeys shares the design journey of fifteen of these cars, the most iconic and significant in Manzoni’s (and most fans’s) opinion. Its full of sketches, photographs and the stories of and behind the design. You don’t have to be a die-hard Ferrarista to appreciate the company’s impressive design journey. By John Elkann (Preface), Daniela Calamia (Contributor), Enrico Leonardo Fagone (Contributor), Flavio Manzoni (Contributor) and Benedetto Vigna (Contributor).
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