Baxter of California, a premium men's grooming line, are heating things up just in time for Father's Day. "Flammable" is a new series of scented candles and Baxter's first foray into the realm of home fragrance. For Baxter's president, Jean-Pierre Mastey, this was a perfectly logical step. He explains, "our sophisticated consumers perceive Baxter as a lifestyle brand that already goes beyond basic grooming".
We love "Flammable" because it represents a striking olfactory take on how men should represent themselves in their environment. "Flammable" appeals to Baxter's targeted male consumer but its scents are anything but limited to their olfactory palette. The first three scents in the series are described as "dark and mysterious floral scents paired with bright citrus".
My personal favorite is "Jasmin Noir." With notes of grapefruit and white jasmine blossom it is the lightest and cleanest smelling candle of the series.
Each nine-ounce luxury candle (burn time roughly 70 hours) will be sold individually with a custom designed matchbox for $45 at Baxter starting this weekend.
Also on Cool Hunting: Baxter of California.