Kids grow at a rate that often outpaces their parents’ ability to shop. Nike is looking to make it easier to find sneakers that fit growing kids. Using a subscription-based model (which starts at $20 a month), the Nike Adventure Club affords parents the opportunity to opt into a membership that sends new kicks four, six or 12 times a year. Each time you’re due, you’re able to pick any of the Nike or Converse silhouettes they have on offer; you send the old ones back and new ones arrive in a customized box.
Nike Adventure Club