Specially formulated for dogs with fur (rather than hair), Pride + Groom’s “The Shedder” shampoo—like all their products—has been made with natural ingredients that benefit your pooch. Avocado oil provides nourishment, flaxseed protects and promotes a healthy coat and marshmallow root kills bacteria while soothing irritated skin. Also available are shampoos for non-shedding dogs and those with sensitive skin, as well as conditioner. And all their products have the same signature scent which is subtle yet fresh, and delightful to snuggle up to. The NYC brand is so confident in their products that they say it can happily be used by humans. Additionally, 10% of the proceeds from each sale will be donated to animal welfare organizations.